MORE campaign for Boundless

I was commissioned to create a series of short social and digital videos for Boundless as part of their “More” campaign – a brand platform built around giving members more: more savings, more experiences, more time together.

Each video focused on a different partner offer (including Kew Gardens, WWT, Dine and Kids Pass), with messaging tailored to specific audience groups such as families, retirees and day-out seekers. Using the campaign’s bold typographic “MORE” device, I animated image cut-ins, transitions and benefit callouts to create a set of upbeat, highly legible spots optimised for social, paid placements and owned channels.

The result was a cohesive suite of flexible assets that helped communicate the breadth of Boundless membership benefits in a clear, energetic way – all while staying true to the brand’s friendly, optimistic tone.

Project type

Motion graphics 

Client

Boundless

Art direction

Boundless