![Call Of Duty: Black Ops 2 banner ad](https://www.peterrobertsmith.co.uk/wp-content/uploads/2019/01/digital-ads_COD-BO2_slide1.jpg)
Rich media digital advertising for the release of Call of Duty: Black Ops II, from the massively popular first-person shooter video game series, developed by Treyarch and published by Activision.
In the US alone, it sold more than 7.5 million copies on launch day and grossed over $500 million, in its first 24 hours, making it the biggest entertainment launch of all time.
Project type
Digital Advertising
Client
Activision
Art Direction
FiveByFive