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As part of the Arctic Adventure Christmas campaign for Surrey Quays Shopping Centre, I created a playful 15-second social animation designed to introduce the event and highlight its key attractions. Working from the illustrated campaign artwork, I animated a fast-paced sequence that brings the characters and signage to life — from snowmen and Santa to bold “FREE” callouts and event dates.
The piece was produced in collaboration with Fiona Lomas and Rob Crespo, with my focus on animation and motion direction. The final deliverable was optimised for Instagram, Facebook and in-centre screens, using clean transitions and a bright, energetic rhythm to capture attention quickly.
The animation helped promote the family-focused trail and drive awareness in the run-up to Christmas.
Project type
Motion graphics
Client
Surrey Quays Shopping Centre
Art direction
Fiona Lomas and Rob Crespo