Maybelline Define-a-lash digital ads

Maybelline Define-a-lash banner ad

Working with PMA Digital, I created a suite of ads to promote Define-A-Lash, from Maybelline, a zero-clump mascara that creates stunning length with clean definition. The adverts highlight the patented shaped-to-the-lash brush in bold a striking sweeps of line and colour.

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Project type

Digital Advertising



Art Direction

PMA Digital